Course Overview

This Masters degree builds on your understanding of strategic marketing to include design and innovation. It further encourages your appreciation of the practical value of these frameworks in a range of strategic business situations. 

Entry requirements

1. UK Bachelor’s degree or equivalent AND two years relevant managerial experience OR; Candidates without a
   Bachelors degee but with a minimum of five years of relevant managerial work experience (evaluated on a
   case-by-case basis)
2. A good command of English (equivalent to IELTS 6.5 or above)PLUS
3. The below access qualification

• EduQual Postgraduate Diploma in Business and Marketing Strategy (Level 7)

Module synopsis

By the end of the masters in marketing course, you should be able to:

• Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments
• Develop practical research and analytical capabilities in the context of a market-driven strategy, particularly in the formulation of value propositions in provider-consumer relationships
• Review, modify and apply transferable marketing concepts and skills in the management of product and market development, with a focus on a strategic perspective
• Assess market-sourced data and information from a variety of organisations, and use this for strategic marketing decision-making
• Examine a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth
• Develop intellectual mastery in the area of marketing management and innovation

Fees

Please note there is a one-off fee of €250 for all our courses at the time of registration.