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Warsaw School of Business & Finance
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Master in Innovation and Marketing (MA)

Create frameworks for understanding and analyzing marketing processes in diverse organisational types

This 5 day dissertation workshop will allow you to work together with other students and have the opportunity to ask the lecturer any questions you may have that may help with your overall success in your course as well as still having all the online resources and tutorial support.

Course Overview

This Masters degree builds on your understanding of strategic marketing to include design and innovation. It further encourages your appreciation of the practical value of these frameworks in a range of strategic business situations. 

Entry requirements

  1. UK Bachelor’s degree or equivalent AND two years relevant managerial experience OR; Candidates without a
    Bachelors degee but with a minimum of five years of relevant managerial work experience (evaluated on a
    case-by-case basis)
  2. A good command of English (equivalent to IELTS 6.5 or above)PLUS
  3. The below access qualification
  • EduQual Postgraduate Diploma in Business and Marketing Strategy (Level 7)

Module synopsis

By the end of the masters in marketing course, you should be able to:

  • Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments
  • Develop practical research and analytical capabilities in the context of a market-driven strategy, particularly in the formulation of value propositions in provider-consumer relationships
  • Review, modify and apply transferable marketing concepts and skills in the management of product and market development, with a focus on a strategic perspective
  • Assess market-sourced data and information from a variety of organisations, and use this for strategic marketing decision-making
  • Examine a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth
  • Develop intellectual mastery in the area of marketing management and innovation



Please note there is a one-off fee of €250 for all our courses at the time of registration.

 Module fee  € 3830.00
WSBF  registration fee  €  250.00
 Total fees for students  € 3950.00